7-Eleven convenience stores are often associated with negative stories in the media which overlook the positive influences they bring to their local communities. To refresh public perception through their community outreach program, Project A-Game, the North Pacific Zone set out to document the many ways in which 7-Eleven stores contribute to the growth of their communities. The Zone planned a series of videos which required motion graphic components to accompany the video elements and thematically integrated with their message. Created in After Effects, the motion graphics were incorporated in internal video to highlight successful outreach efforts in the North Pacific Zone. The project expanded to include team identity t-shirts designed to promote association of the brand to various field events.